Stockholm, Sweden — September 22, 2025 — Pointsharp, a Swedish Identity and Access Management (IAM) software provider, today announced the appointment of Michael Enlund as Head of Channel Management. In this role, Michael will lead Pointsharp’s channel-first strategy globally, expanding and enabling the company’s partner ecosystem of resellers, MSPs, system integrators, and distributors, while advancing joint go-to-market and services efforts across priority regions, including DACH and the Nordics.
“For the past two years, I have been part of Pointsharp's exciting growth journey, focusing on our markets in the Nordics and the Baltics.
With nearly thirty years in the IT channel working with partners, I am grateful to now participate in further developing Pointsharp's channel-first strategy on a global level alongside our committed partners.”
As Head of Partner Sales, Michael will oversee partner program design and implementation, sales and technical enablement, and co-marketing efforts focused on generating measurable pipeline and customer value. His responsibilities include modernizing program tiers and incentives, simplifying deal engagement, and expanding field collaboration between Pointsharp and partners to drive revenue growth.
“Among my priorities is to develop our already well-established partner program into "version 2.0," which will include new goals and additional benefits for partners who pursue new initiatives for joint lead-generating activities. Additionally, I want us to quickly develop and provide more tools for both sales and technical enablement for our partners.
My goal is to make it extra profitable for committed partners to invest in a partnership with us.”
Michael Enlund brings nearly three decades of experience in channel leadership within cybersecurity and enterprise software, with a history of developing high-performing partner networks and achieving consistent, partner-driven growth.
Partners interested in learning more about Pointsharp’s programs and upcoming enablement releases can contact Michael Enlund at michael.enlund [at] pointsharp.com (michael[dot]enlund[at]pointsharp[dot]com) or visit partner.pointsharp.com.
